Bay Area, CALIFORNIA

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Branding

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Creative Direction

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MATT WOOD RACING

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/ About the project

Matt Wood Racing is a dominant force in Sprint Car and Midget racing, consistently making headlines on the national dirt track scene—especially at the event of the year, The Chili Bowl in Tulsa, Oklahoma. Based in Elk Grove, California, this family-run team has built a reputation for going head-to-head with the biggest, most well-funded teams in the sport. Led by primary driver Shane Golobic, they’ve proven that grit, talent, and determination can rival even the deepest pockets.


Designing the logo for Matt Wood Racing was more than just a project—it was a personal milestone. The goal was to create a mark that reflected their relentless competitive spirit while honoring their family-driven roots. With bold typography and a dynamic, high-energy aesthetic, the final design embodies the team’s West Coast powerhouse status and the pride they bring to every race.

/ Credits

Client:

MATT WOOD RACING

Creative Director:

Matthew Vazquez

Art Director:

Matthew Vazquez

Designers:

Matthew Vazquez

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