Art Direction
/
Branding
/
Social Media
LIQUOR & COFFEE ALBUM
(
1
)

/ About the project
For their second full-length album, Lot 49 crafted a 14-track journey that blends raw storytelling with dynamic soundscapes. The album opens and closes with tracks that recreate a liquor store interaction between the lead singer and a store clerk, framing a narrative that weaves through themes of love, vices, and internal conflict.
The visual direction for the album cover came together organically, but refining the exact location and title placement required deep collaboration between the lead singer and me. We explored multiple iterations to ensure the final design fully aligned with the album’s tone and message.
Beyond the cover, I led and executed a two-set photoshoot designed for promotional use across social media, flyers, and potential CD booklets. These visuals not only complemented the album’s themes but also provided the band with a cohesive identity throughout the rollout.
/ Credits
Client:
Lot 49
Creative Director:
Me
Art Director:
Me
/ DELIVERABLES
Full Album Design
Custom Typography
Set Design and Photoshoot
Complete Social Media Roll out